Ladies in E-Commerce 2017
Ladies in E-Commerce 2017
Talk
Offering a female perspective on the world of e-Commerce, the event «Ladies in E-Commerce 2017» focused on all aspects of women and e-Commerce, from leadership to online shopping.
I was honored to speak at this event and I am excited to meet my female colleagues in the Swiss e-commerce sector. The talk has not been recorded, but you can watch a short interview I did afterwards.
From Founders to Leaders – Scaling an E-Commerce Start-Up
Looking back at my experience at different start-ups in Madrid, Munich and Zurich, I shared what I had learned so far about scaling an e-commerce start-up.
My talk covered:
- a comparison between starting a self-funded company, working for an incubator and being part of a spin-off
- scaling processes at different orders of magnitude
- some lessons learned and pitfalls to watch out for
- a couple of remarks on leadership and decentralized control
